Empire Southwest respects the privacy of its clients. This Privacy Statement describes the types of information we may collect from you or that you may provide to us from time to time on purchase agreements, rental agreements, service agreements, credit applications and other business documents, when you visit our website or the PartStoreTM website, when you email or contact us, or when you visit one of our locations (collectively, our “Contact Centers”) and how that information is used, maintained and disclosed. Please read this Privacy Statement carefully to understand our policies and practices regarding your information. By providing us with information, you agree to this Privacy Statement, as revised from time to time. 


The information we collect through our Contact Centers may include, but is not limited to, your search queries on our website, personally identifiable information such as your name, address, e-mail address and other contact information, credit information, information that you provide when entering a contest or promotion sponsored by us, information that you provide when you report a problem through any our Contact Centers, records of emails and other correspondence that you send to us, your responses to surveys that we might ask you to complete, and details of your transactions with us. We use the information that we collect and that you provide to us for a variety of business purposes, including, but not limited to, providing you with products and services that you request from us, carrying out our obligations and enforcing our rights under our agreements with you, data analytics, marketing purposes, improving our products and services, and notifying you about additional products or services that may be of interest to you. We do not sell or rent your information.


As you navigate through our website, we may use automatic data collection technologies to collect certain information about your browsing actions and patterns, the number of times your visit our website, and information about your computer and internet connection, including your IP address, operating system and browser type. The technologies we use for this automatic data collection may include cookies. A cookie is a small data file placed on the hard drive of your computer, which enables us to recognize you and helps us to personalize your visits to our website. You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our website. 


We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or that you provide to our parent, subsidiary and affiliated entities, to our manufacturers and their subsidiaries and affiliates, and to contractors, service providers and other third parties used to support our business and the business of our manufacturers (collectively, the “Dealer and Manufacturer Entities”). We also may disclose such information if required by law, to enforce our rights or if we have a good faith belief that such disclosure is necessary or appropriate to protect the rights, property, or safety of Empire, our clients or others. Additionally, any personal information that you provide may be transferred in a merger, acquisition, restructuring, or other corporate transaction involving Empire or its assets.


We have implemented reasonable measures to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. However, the transmission of information is not completely secure. We cannot guarantee the security of personal information transmitted to us at or through our Contact Centers, and any transmission of such information is at your own risk. Our website may contain links to third party websites and online services. We are not responsible for the privacy practices or content of third party websites. 


If you purchase, own or rent certain equipment that is equipped with equipment monitoring technology, data concerning the equipment, its condition and its operation (“Telematics Information”) may be automatically transmitted to Dealer and Manufacturer Entities. Telematics Information being transmitted may include, but is not limited to, serial number, location, and other data, including, but not limited to, fault codes, emissions data, fuel usage, service meter hours, software and hardware version numbers and installed attachments. By purchasing, renting and using such equipment, you consent to the collection, access, retention and use of the Telematics Information and agree that the Telematics Information may be accessed by Dealer and Manufacturer Entities, with a legitimate business reason to access it, as well as third parties who may process the Telematics Information on their behalf. 


Telematics Information may be used in combination with other data that the Dealer and Manufacturer Entities have collected and may be used for a variety of purposes, including, but not limited to, the following: to improve products and services, to develop new products and offerings, to understand performance issues, to develop statistical studies, to comply with regulations and laws, to perform maintenance and repairs, to respond to inquiries you may have about your equipment, to conduct market research or surveys, and to notify you of promotions or offers that may be of interest to you. The Telematics Information may be made available to subsequent owners of equipment. Notwithstanding anything herein to the contrary, absent a written equipment monitoring agreement that expressly sets forth the monitoring services elected by you and is executed by a vice president of Empire, the transmission of Telematics Information shall not impose upon Empire any obligation to monitor your equipment and/or notify you of potential issues associated with the same. 


We do not want to collect or maintain information from those under the age of 13. No part of this our website is structured to attract anyone under the age of 13. By using our website you represent that you are not less than 13 years of age.


This Privacy Statement may change from time to time, so please check the Privacy Statement periodically for updates. To ask questions about this Privacy Statement or our privacy practices or to obtain a copy of this Privacy Statement in paper format, you may contact us at 1725 South Country Club Drive, Mesa, Arizona 85210, Attn: Legal Department, or electronically at legal@empire-cat.com.



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